Smartphonebezitters willen geen los navigatiesysteem meer

Uit onderzoek door CoPilot Live blijkt dat draagbare navigatiesystemen (PND’s) het moeilijk gaan krijgen. 82 Procent van de smartphonebezitters kiest voor een navigatie-app op de telefoon. Dat de PND concurrentie zou krijgen van mobiele applicaties, werd al voorspeld bij de introductie van de eerste smartphones met GPS. Het analistenbureau ABI Research sprak onlangs de prognose uit dat ‘software de helft van de totale navigatiemarkt zal uitmaken in 2016′.

Uit onderzoek door ALK Technologies, het bedrijf achter CoPilot Live, blijkt dat dit een realistische prognose is. Van de 5000 ondervraagde gebruikers van CoPilot Live gaf 82 procent aan dat ze in de toekomst waarschijnlijk geen apart navigatieapparaat zouden aanschaffen.

Het volledige persbericht (Engelstalig) hieronder:

The challenge to the Portable Sat Nav Device ‘PND’ from mobile applications has been predicted since the arrival of the first GPS-enabled smartphones, with analysts such as ABI Research recently forecasting that “software will take half of the total navigation market by 2016”*.

Now according to research from leading mobile navigation developer ALK Technologies, this challenge is very real. In a survey of over 5,000 users of ALK’s popular CoPilot Live navigation apps, 82% of respondents said they would be unlikely to purchase a dedicated sat nav device in the future.

Today’s touch screen handsets such as the iPhone and Google’s Android-powered devices are capable of providing the same detailed mapping and voice-guided directions as dedicated systems for a fraction of the price. They are also more convenient for use on foot, as well as inherently connected for seamless access to useful navigation-based services such as Local Internet Search, Traffic information and even the price of petrol at nearby filling stations.

The survey also revealed that 65% of respondents use CoPilot Live at least once a week, dispelling the myth that smartphone navigation is only for occasional use or as a back-up for a dedicated system. CoPilot Live also allows users to have detailed street maps stored directly on their phone, rather than having to download them for each journey – a PND-like feature that 85% prefer.

“This survey is concrete evidence that smartphone navigation is a direct threat to dedicated devices” commented David Quin, marketing director, CoPilot Live navigation at ALK Technologies. “Full-featured apps like CoPilot Live now provide the same advanced guidance features and detailed maps of a high-end sat nav on a wide range of handsets, and that for the majority, there’s no going back. As smartphones reach mass market penetration it is inevitable that the dedicated device will become the niche product.”

*Source: ABI Research, Software will take half of the Total Navigation Market by 2016 – www.abiresearch.com